Deutsches Weininstitut GmbHBodenheimTED
Organisation of a Marketing Programme for German Wine in USA
The Service Provider must maintain a fully equipped office in the USA with modern communication channels during public business hours. Basic services include information and correspondence for exporters, retailers, media, and consumers; consulting for German wine producers entering or operating in the US market; building a network of key ...
Advertising, Public Relations, Digital Marketing, Market Research
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Content at a glance
- Tender type:
- Tender
- Contracting authority:
- Deutsches Weininstitut GmbH
- Published:
- May 06, 2026
- Deadline:
- June 08, 2026
- Topic:
- Advertising
Tender description
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The Service Provider must maintain a fully equipped office in the USA with modern communication channels during public business hours. Basic services include information and correspondence for exporters, retailers, media, and consumers; consulting for German wine producers entering or operating in the US market; building a network of key contacts; and using virtual meetings when possible. Retail/catering tasks involve identifying market potentials, updating lists of US wine retailers/importers, adapting promotional materials, distributing them, cooperating with partners, and attending influential meetings. Additionally, the provider must develop a marketing strategy for generic marketing of German wine, including statistics, market research, and strategy development.
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